Xbox Live's beta test of 1 vs 100 last night was an unmitigated success. Granted it WAS a beta test and a lot (a large number) of users have no real concept of what a beta test is. Yes it ended up being limited to about 50k users and the audio commentary from the Game Host was choppy or missing at times. However within the bounds of a beta test it was incredible. The game play itself was flawless. The questions were fun and extremely varied in their topics.
Players appeared to be grouped in parties of 4. These parties could be split up in the actual game play, one of our foursome was in the mob for one round, but visually would stay together. In addition to the mob there was the One (with whom it seems the Game Host could have a private chat with and gather personal info to share with the rest of us). Most of the people were in the crowd which seemed to be just as much fun as the mob - with less pressure. Also after the first round or two chat was enabled and we were able to speak with one another while playing. I was very fortunate to have been grouped with a fun person, who was quickly added to my friends list.
In terms of advertising potential it is huge. The whole session was sponsored by sprint and through out the 110 minute playing time we were shown commercials on 'big screens' in the crowd area. There are varied possibilities for product placement here, they just remain to be utilized.
I hope that Microsoft will go ahead do some sort of stats tracking - similar to what Bungee does with their Halo product. It would get great to keep track of all your stats after games, see where you placed in the crowd, compared to the mob, etc, in single rounds, a night, or over all.
When this offering is ironed out so that everyone can play it could be one big group, OR split up in say 50k (pick a number) so that the chances of being in the Mob for big prizes are greater. I'd also like to see this taken further to bring other games shows. I seriously see that there is a possibility for this to replace prime time tv viewing (pay attention networks.....stop shoveling that crap at us!!)
This will be a major coup for Microsoft and perhaps get recognition for Xbox Live as the great platform it is.
Players appeared to be grouped in parties of 4. These parties could be split up in the actual game play, one of our foursome was in the mob for one round, but visually would stay together. In addition to the mob there was the One (with whom it seems the Game Host could have a private chat with and gather personal info to share with the rest of us). Most of the people were in the crowd which seemed to be just as much fun as the mob - with less pressure. Also after the first round or two chat was enabled and we were able to speak with one another while playing. I was very fortunate to have been grouped with a fun person, who was quickly added to my friends list.
In terms of advertising potential it is huge. The whole session was sponsored by sprint and through out the 110 minute playing time we were shown commercials on 'big screens' in the crowd area. There are varied possibilities for product placement here, they just remain to be utilized.
I hope that Microsoft will go ahead do some sort of stats tracking - similar to what Bungee does with their Halo product. It would get great to keep track of all your stats after games, see where you placed in the crowd, compared to the mob, etc, in single rounds, a night, or over all.
When this offering is ironed out so that everyone can play it could be one big group, OR split up in say 50k (pick a number) so that the chances of being in the Mob for big prizes are greater. I'd also like to see this taken further to bring other games shows. I seriously see that there is a possibility for this to replace prime time tv viewing (pay attention networks.....stop shoveling that crap at us!!)
This will be a major coup for Microsoft and perhaps get recognition for Xbox Live as the great platform it is.
